Last updated: 28 October 2026
Who is responsible?
Primecards, operating the PrimeCards store, is responsible for personal information used to operate this website. Contact support@primecards.shop for privacy questions or requests.
Information and sources
We process contact details, billing and delivery addresses, order information, payment status and references, correspondence, account details where applicable, and technical information such as IP addresses and security logs. Information comes from you, your use of the website and the payment or delivery providers involved in your order.
Purposes and lawful bases
- Orders, payments, delivery, cancellations and returns: taking requested pre-contract steps and performing our contract.
- Accounting, tax and legally required disclosures: legal obligation.
- General enquiries, security, fraud prevention and legal claims: legitimate interests in operating and protecting the business, balanced against your rights.
- Optional marketing and consent-based tracking: consent where required.
Information marked required at checkout is needed to process your order. Without it, we may be unable to complete your purchase. Do not send card details through email or the contact form.
Payments and service providers
Clearpay is the payment option offered at checkout. Information needed for payment, eligibility checks and transaction handling is processed by the relevant payment provider. Its own privacy notice explains its separate processing, including any eligibility or automated decisions. See Clearpay’s Privacy Policy.
Information is shared as necessary with providers of payment processing, delivery, hosting, website support, communications, tracking, professional advice and legal or regulatory services. Their role depends on the service: they may process information on our instructions or as independent controllers.
Overseas processing
Service providers may process information outside the UK. Where a restricted transfer occurs, applicable UK transfer requirements must be met, including an adequacy regulation or appropriate safeguards where required. Contact us for information about the providers, locations and safeguards relevant to your information.
Retention
We retain order and accounting information for applicable tax and accounting obligations, and relevant records for the period needed to establish, exercise or defend claims. Enquiry records are retained while needed to resolve the matter and associated disputes. Security logs are retained for the period needed to investigate security or fraud issues. Consent records are retained while necessary to demonstrate and manage your choices. Information is deleted or anonymised when no longer needed, subject to legal holds.
Your rights
Depending on the circumstances, you may request access, correction, erasure, restriction or portability. You may object to processing based on legitimate interests. You may object to direct marketing at any time. You may withdraw consent without affecting the lawfulness of earlier processing.
Email support@primecards.shop. We may request proportionate information to verify identity. We respond within applicable legal deadlines, normally one month, explaining any permitted extension.
Automated decisions
Payment providers may make eligibility or fraud decisions under their own notices. Contact us about a store decision you believe was made solely by automated processing and we will explain the processing and applicable routes to challenge it or request human review.
Cookies and security
See our Cookie Policy. We use technical and organisational measures to protect information, but no system can guarantee absolute security.
Complaints and changes
Complain to support@primecards.shop. You may also complain to the Information Commissioner’s Office at ico.org.uk or 0303 123 1113. We update this notice when our practices change.
Business and contact information
Brand: PrimeCards
Business address: 54-66 Frederick Street, Edinburgh, England SR1 1NF, United Kingdom
Email: support@primecards.shop
Phone: +44 7446 371844
Customer service: Monday to Friday, 9:00 AM to 5:00 PM (Europe/London).